SPECSIGNAL · BY CRONOS AUTOMATION

Every product view is a buying signal.

SpecSignal identifies the architects researching your products on CADdetails, then turns every view into personalized follow-up that lands with the right rep, in your CRM. Automatically.

The problem

Every day, architects research your products on CADdetails.
Every view is a buying signal. But you never find out who.

The intent you paid for — gone.

How it works

Turns every view into pipeline. Automatically.

From the first product view to a qualified lead in your CRM, SpecSignal runs the whole motion for your team.

SpecSignal identifying Diego Ramirez, Lead Architect, with email, LinkedIn, firm, location and project
01 — Identify & enrich

Not just a company.
The actual person.

When an architect views or downloads one of your products, SpecSignal tells you who it was and enriches the record instantly.

Name, title and firmEmail and LinkedInLocation and project type
02 — Personalize

Every email names the exact product they viewed.

Outreach is written from what they actually looked at: the product, their firm and their name. Not a generic blast.

Product they viewedTheir firm and nameCAD details on offer
Auto-generated email to Diego Ramirez referencing the 600 Series Window System he viewed
Automated sequence sending follow-ups on day 0, day 2 and day 5
03 — Sequence

Follow-ups that send themselves.

A timed sequence goes out on its own, and the moment someone replies with interest, you know about it.

Day 0 · Day 2 · Day 5Sent automaticallyPositive replies flagged
04 — Route

Hot leads land with the right rep, in your CRM.

Interested replies are routed by territory, specialty and rep availability, and the lead is created in your CRM already assigned.

Territory and specialtyRep availabilityCreated in your CRM
Hot lead Diego Ramirez routed to Sarah K. and created in the CRM
Real customer · First 30 days

One brand. One month.

Synthetic turf manufacturer · multi-state sales team

1,600MONTHLY PRODUCT VIEWS
1,300ENRICHED LEADS
900EMAILS SEQUENCED
$400K+ADDED PIPELINE VALUE
Automate your pipeline today

The cost isn’t SpecSignal.
It’s the intent you never act on.